Apparently, everything went on wheels at the Mobile World Congress (MWC) this year. Or maybe not so much... The MWC is the most important congress in the world within the telecommunications and technologies sector that support mobility, as reflected especially the massive flow of information generated during the four days it lasts, in infinitude media, from all over the world.
Even so, something does not work in its communication. We have known that some of the journalists, from several of the most relevant media in the technology sector in Spain show, off the record, their palpable annoyance with the organization of the event.
That's because, the bureaucratic obstacles that must be saved to obtain a press accreditation. And is that many of the most influential journalists in Spain, media directors, editorials, etc. direct the editorial line of their media, but do not sign articles with their name, an indispensable requirement for the MWC to provide them with an accreditation.
That means that directors of technology magazines, lifestyle or powerful blogs find too difficult to be able to enter the MWC.
The brands, but also the Press Association, should take up the issue in order to prevent this problem from happening again next year.