AppLovin, a mobile marketing platform that provides automation and analytics for brands that want to reach new consumers on mobile, appoints Global One Communication as part of its international growth strategy
AppLovin has appointed Global One Communication, a network of independent PR agencies to raise its profile and awareness in Europe.
AppLovin’s platform enables brands to use real-time data signals to make effective marketing decisions across more than one billion mobile consumers worldwide.
AppLovin, a US-based company that is expanding globally, appointed A&O PR in Germany and Dimoso in the UK to highlight AppLovin’s international customers and partners and to showcase the benefits brands can achieve using the platform’s advanced algorithms that help them track, measure and optimise individual campaigns in real time.
Global One Communications’ combined PR team in the UK and Germany will profile the company’s senior executive team, including Co-founder and CEO Adam Foroughi, MD EMEA Johannes Heinze, and UK MD Simon Spaull as well as its extensive list of clients which includes Disney, Walmart, CBS, Pandora, Hotels.com, Deezer, ZipCar, King, Deliveroo, Wooga, and Lebara.
“We wanted to work with GOC because the network provides agile and flexible support, senior level staff and a consistent approach for our key markets in Europe. We look forward to working with the GOC team to showcase our work locally,” said Katie Jansen, CMO of AppLovin.
Antonio Marques, President of Global One Communication, added: “AppLovin is a company that is leading the market as a platform of choice for some of the best brands in the World. We are thrilled that our Global One agencies have have been selected by AppLovin.”
AppLovin's marketing platform provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps. The platform enables brands to use real-time data signals to make effective marketing decisions across more than one billion mobile consumers worldwide. AppLovin has about 100 employees and is headquartered in Palo Alto with offices in San Francisco, New York, London, Beijing, Tokyo, and Berlin.