by Francisco Soto, 121PR
Through drafting a PR plan, your company will gain visibility in the media and therefore be exposed to your target publics. Such a plan will aim at building relationships with key information professionals, and should include goals, strategy, resources, target media, contents, tools, etc.
One tactic is to approach the media and personally explain your company’s goals, products, corporate issues, etc. You should not improvise while conducting those one-to-one meetings but instead, you should prepare ahead. Every meeting with a journalist or blogger is a one-shot opportunity and if you don’t prepare properly, you might lose this chance at making a great impression.
The following are hints that you should consider prior to meetings with the media.