Social media strategies using Facebook, Twitter and Instagram – where do I place my corporation reasonably?
Social networks bear an enormous potential to strengthen corporations and brands. Therefore applies: Better inform than ignore. An online study by ARD and ZDF (two of the major TV channels in Germany) held in 2015 shows that the usage of the internet orients more and more towards mobile applications. Users do not surf from website to website – they keep informed through social networks. Facebook, Twitter and co. dictate the digital everyday life. Precisely on these social networks a company should be present. But not every social media platform matches every corporation and its business objectives. To orient oneself in the social media jungle, it pays off for every company to design a social media strategy. Keeping in mind the following aspects, a precise and preferably all-embracing strategy can be developed.
Taking these aspects into account, the proper network for each company can be found. Thus, one should not avoid investments which are worthwhile. You don’t have the confidence to take these steps alone? Then you might want to invest in us! We support you on your way to find the proper network as well as to oversee your social media appearance.
By OXYGEN USA
The industry is moving. Media are changing. And PR agencies have adapted their methods and processes. We all saw it at CES in general and of course with our clients.
We've seen a lot of articles about the death of the press release and we should always be wary of announced deaths. In any case, we deal with it. The challenge is not to publish content anymore but to create the narrative and engage the audience from the beginning. By positioning social media as an essential part of public relations, PR agencies are able to be more impactful.
How to make headlines in 2016?
Social media is more than just search engines. It is the largest source of traffic for breaking news. They represent 30% of all organic traffic to websites (including 24% for Facebook).
The effectiveness of editorial is important: today any subject can make the headlines, but engagement comes from the conversation surrounding it. What is certain is that any PR strategy must take into account this change – and a large part of strategy is to be devoted to the creation of the online conversation.
This is important because we have long believed that social media was a sounding board for media. But data shows us the exact opposite: it is because we are engaged, we speak about it on social media, thus allowing the news to maintains its positions as a headlines. Otherwise, attention and online conversation create media coverage and not the reverse.
For example, it is our reaction to events such as (e.g. political campaigns, Kayne West or SXSW ) that make the news constantly – news is not something that we are actively taking note of ("reading the paper") but something we choose to notice: and before you know it your Twitter feed is harbouring some of the most creative and entertaining hashtags in the world.
How much content is produced each day?
There are over 211 million pieces of content produced per minute.
How many blog posts have been published today?
How many searches are done on Google each year ?
How many tweets have been sent today?
See the infographic: "Every minute of the day"
Now, you’re Monday ready. Enjoy your day!