A Business That Helps Other Businesses Get More Business

​By John Settino, iPR Group
​
That in the proverbial nutshell is what we do.

​Those in PR will understand that explaining what we do to friends, family and even prospective clients, who aren’t intimate with the ways of the PR world, can be a challenge.

Such was the case when I coincidentally found myself on a streetcar ride with my daughter’s fourth-grade class on their way to a field trip.  I was peppered with questions about where I work and what I do – apparently The iPR t-shirts I got my girls as a gift weren’t doing the trick.

So after about 10 minutes of trying to explain our raison d’etre – one of my daughter’s friends piped up and said – You’re a business that helps other businesses get more business – shout out to Sloane.

I think it may be time for that heading to find a place on our website.  Some people have trouble with exactly what PR does for a business but ultimately it helps to drive more business.  How that happens is many a splendid thing. Check out the Impact page on our website which lists what we do.

​My long time mantra, courtesy of a former colleague, has been, “We’re all in sales.”
And while I don’t plan to give that line up anytime soon, don’t be surprised if your next iPR proposal starts with… A business that helps other businesses get more business.