Social media strategies using Facebook, Twitter and Instagram – where do I place my corporation reasonably?

By AOPR

​Social networks bear an enormous potential to strengthen corporations and brands. Therefore applies: Better inform than ignore. An online study by ARD and ZDF (two of the major TV channels in Germany) held in 2015 shows that the usage of the internet orients more and more towards mobile applications. Users do not surf from website to website – they keep informed through social networks. Facebook, Twitter and co. dictate the digital everyday life. Precisely on these social networks a company should be present. But not every social media platform matches every corporation and its business objectives. To orient oneself in the social media jungle, it pays off for every company to design a social media strategy. Keeping in mind the following aspects, a precise and preferably all-embracing strategy can be developed.

1. Which aims do I have for my social media appearance? The crucial question is: what do I want to achieve through the usage of social media? Possible ambitions could be the strengthening of the own brand, the introduction of new products or the addressing of new customers. It is important to answer the given question as precise as possible, for this single problem affects the whole further course of action.
2. Which is my target audience? Just as important as the business objectives is the target audience. Questions which have to be answered are, which groups of people should be addressed and in which networks these people linger. In the case of B2B contacts, knowledge-based contents come to the fore. Frequently, formal addresses are used. Entertaining contents can be presented to B2C contacts, this group reacts especially appealing to photos and videos.  
3. Which social media networks fit to my aims and my target audience?Facebook is the all-rounder in the midst of social networks. B2B as well as B2C clients can be found here. Mostly internet oriented audience uses Twitter and Google+. Snapchat is interesting for visual and creative projections. It is a systematic decision which platforms are important and reasonable for the own company. Using suitable networks increases the chance to fulfil ones aims with the corresponding addressees. Nevertheless, one also has to provide content suitable for each network. For what would a YouTube channel be without any videos?  
4. How do I organise the social media appearance? The last step concerns organisation. Social media means to be present – at any time, at any place. Therefore, it is helpful to research topics, collect ideas, observe the competition and develop a schedule. All possible events or fairs, restructurings in the company, offers or new products are suitable for the creation of new contents. Like that, lively posts can be coined, which enlarge the network and strengthen the brand. 

 
Taking these aspects into account, the proper network for each company can be found. Thus, one should not avoid investments which are worthwhile. You don’t have the confidence to take these steps alone? Then you might want to invest in us! We support you on your way to find the proper network as well as to oversee your social media appearance.
 

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