Traditional PR tactics were created to target weekly or monthly printed papers and magazines. But these are becoming less relevant or effective in reaching target audiences. In a world where we consume our information instantly through Smartphones, tablets, Twitter and Facebook, GOC can help you with the new approach you need that combines marketing, PR, SEO, social media, experiential and more into a single strategy that has content at its heart.
In the new world your audience doesn’t read the trade press or the business press. They read everything, share anything, voice their opinions online, seek authenticity and expect everything for free. GOC can help you create the content which your audience will read, recommend, share, bookmark, re-post, ‘like’, Tweet, comment about, quote to their colleagues, download, sign-up to hear more about, watch, listen to, pin, give you their email in exchange for or visit your website to download.
GOC knows that effective SEO begins with great content: Changes to the way Google ranks pages means that content which is shared organically and which drives links and traffic is now the most effective SEO strategy you can have. Google links the reputation of the author to the quality of the content. So GOC can help you build credible spokespeople with strong online profiles.