Global One Communication has been responsible for DISTREE EMEA’s press relations since 2011. This regional event organized by DISTREE Events takes place in Monaco every year.
DISTREE Events specializes in ICT & CE Channel events. Over the past 10 years, DISTREE Events has gathered more than 10 000 senior executives from more than 80 countries in its successful events throughout the globe.
The DISTREE’s objective was to gain and maintain strong visibility for the event and the organisations that were in attendance in European Technology and channel press. Press releases were issued to top media in the ICT field in the EMEA region before, during and after the event.
Key media from UK, Benelux, France, Germany, Italy, Poland, Portugal and Spain were invited to and attended the event. One-to-one meetings were organized between participants, organizers and journalists attending the event.
Furthermore Global One Communication ran the pressroom at the event itself. The outreach and meetings resulted in coverage across Europe and visibility for both DISTREE and its attendees. It also allowed journalists to meet with key contacts in the European channel, gain first hand knowledge of the latest trends and to attend the EMEA Channel Academy.
Results 17 journalists from a number of leading EMEA media outlets including PC World Bulgaria (Bulgaria), Channel World (Czech Republic), EDI, LSA and ITR News (France), CRN and Heise (Germany), Reseller News, Bloomberg and CRN Poland (Poland), CRN Russia (Russia) and PCR (UK) attended DISTREE EMEA in 2014. A total of 140 articles were published, included Heise (Germany), EDI (France) and PCR (UK), positionning DISTREE EMEA as THE ICT & CE Professionnal Event of the region.