GOC’s PR campaigns deliver great results. A good PR campaign begins with strategy. The GOC team interrogates your business objectives in every territory and creates a strategy to help you achieve the results you want.
Whether it is in one country or many the network can create campaigns that reflect the nuances and culture of the territory. What works well in one country may not have the same effect in another. This is the power of GOC: We start byoffering high level strategic consultancy to create programs that will be highly effective in the countries that you want to grow your business in.
This can include positioning and messaging as well as brainstorming story ideas. GOC then takes the PR program and executes through the following:
Media Relations All of the partner agencies have excellent press contacts. From arranging interviews to selling in stories and reviews GOC achieves excellent results.
Press releases GOC writes, translates or localises press releases. Then GOC uses a mixture of wire services and its own contacts to distribute your releases.
Press Pack Development and Localisation In order to have ready available material for media contacts and assist with media pitches, GOC recommends that a press pack is developed from the outset that includes company background information, FAQs and profiles of senior management or key spokespeople. Some of this information will already exist and GOC will adapt and translate any existing material for media use and write new material as appropriate.
Press office GOC will maintain your global or multi-country press office: Tracking and responding to requests and reporting on all outreach.
Awards Program GOC can track and enter relevant awards on your behalf and publicise the winning of any awards.
Research Project Management From recommending research houses to analysing the results, GOC partners are experienced in managing research campaigns. Copywriting Services In addition to copywriting press material, GOC has extensive experience of writing a range of different materials including by-lined or opinion articles, newsletters, white papers, product and technical sales collateral and online copy.
Full Media Training GOC offers expert media training
Identifying Speaking Opportunities GOC can identify the right events for you to attend and speak at. GOC can also write and submit speaker proposals for key events.