The Brief Publicly listed Canadian company WordLogic approached us to help them with their overall marketing proposition. Our brief was to target consumers with the iKnowU predictive keyboard app for Android as well as target key corporate vertical sectors for WordLogic’s predictive technology such as the medial and legal industries.
What we did We undertook a comprehensive positioning and marcomms programme to support WordLogic which included:
Launching the iKnowU keyboard app on tablet and smartphone including securing reviews
Writing all app story copy
Project managing the development and delivery of two completely new websites for iKnowU and Wordlogic. This included rewriting all website copy.
Designing and coordinating the build of the WordLogic stand at Mobile World Congress
Designing and developing stand material for other events including pop up banners
Designing and creating sales collateral for events
New logo design and development
Creating and distributing new announcement press releases
Results After we helped increase WorldLogic’s corporate profile as well as increase the quality of their message and marketing materials, they were approached by several high profile companies to enter into licensing agreements. This also had the effect of doubling the company share price from the sub 10 cents mark it had sat on for a long while to it hitting a high of 26 cents.